Personalization for tourist accommodations

In 2023, guests are even more demanding and expect personalized , high-quality service. Whatever the price of the product, quality must be there. According to one study, 86% of consumers say that personalization in tourist accommodations plays a decisive role in purchasing the service. Find out how to personalize the guest journey and why it matters.

4 reasons to offer your guests a personalized experience

To better meet your guests’ expectations and exceed them, personalization is a key element. Today, it is essential to satisfy guests and provide them with services that go beyond their wishes. This will give them a good image of the property, the feeling of being well looked after and, above all, make them want to come back. Here are 4 main reasons to implement a unique personalization strategy in your accommodations.

1. Greater satisfaction

Offering a unique experience and personalized services leads to greater guest satisfaction. Guests feel confident and appreciated, because you will have met their needs and expectations.

2. Increased engagement

Engagement helps create or strengthen the bond you have with your guests. We know that if people feel connected to a brand (in terms of values or personality), they will be more inclined to engage with the accommodation in the near future.

3. Building loyalty

Personalization helps build guest loyalty; it may even be what makes the difference at the time of booking. If guests have a choice between several accommodations and one stands out because it goes beyond their expectations, if they feel truly valued and several measures are in place to make their stay easier, they will obviously choose that property. And, of course, they will come back.

4. Recommendations

Guests who are happy with your services will talk about them to people around them and even leave reviews online. This will help you gain visibility and credibility with your potential guests. These reviews are important, because they are what will help you win new guests.

You have everything to gain by taking care of your guests and offering them a unique and memorable experience.

Using an all-in-one hotel management solution to personalize your tourist accommodations

To meet your guests’ expectations, you first need to understand them. With today’s technology, it is easy for hoteliers to collect this new data.

It’s simple: at the time of booking, it is the ideal moment to collect important information. If you use an all-in-one hotel management solution, everything will automatically be transferred to your PMS. Over time, you can fill in the guest profile with further data in order to offer a tailor-made service.

It can also be useful to set up an automated communication tool to send relevant messages at the right time. This is essential for your marketing strategy. It can be useful for collecting new information, receiving feedback after the guest’s stay and sending promo codes to build loyalty.

6 tips for personalizing the guest journey

Not sure what kind of services to implement to offer your guests a memorable experience? Here are 6 ideas you can put in place right now.

1. Use chatbots

They make it possible to offer 24/7 customer service with quick answers that will reassure guests and solve their problems.

2. Offer tailor-made services

It may not come to mind, but you can easily set up a concierge service, personalized room options (for example: an ergonomic pillow), menus adapted to allergies, etc. All these little touches make guests feel valued.

3. Fast check-in

To make the guest’s stay easier, you can set up a fast and easy check-in/check-out system, which can be done online, for example. This will save time, with a smooth, stress-free arrival.

4. Use augmented reality

Offer your guests an incredible experience with augmented reality. Ideal for showcasing the surrounding area and the activities available to try in the region.

5. Tailor-made packages

Offer attractive off-season prices, special offers for families or long-stay packages. This helps increase your sales while offering your guests a personalized service.

6. Setting up a transportation service

You can provide a specific service for people who do not want to drive (car with driver, bikes available, shuttle, excursions…). This helps set you apart from your competitors.

These 6 tips will help you improve the personalization of the guest journey in your tourist accommodations.

As you can see, implementing personalization in your tourist accommodations is a crucial way to increase your revenue, but above all an essential way to stand out from your competitors.

Julie
Communication Manager
In partnership with Jennifer Therond