The mountains, this summer’s trending destination!

Reservit 21 June 2022 3 min read

Once again this year, the mountains are one of the favourite destinations of the French for their summer vacation. Since the health crisis, recharging your batteries has never been so important.

Once again this year, the mountains are one of the favourite destinations of the French for their summer vacation. Since the health crisis, recharging your batteries has never been so important. This summer, travellers therefore want to get away and discover wide-open natural spaces. Restaurant owners and hoteliers, discover how to optimize your upcoming bookings for the summer season!

THE MOUNTAINS, AN OUTDOOR & GETAWAY DESTINATION

The mountains are the second favourite summer destination for French tourists, after the coast.

According to the Agence Savoie Mont-Blanc, 4 in 10 French people say they want to spend their summer vacation in the mountains this year.

With global warming, developing mountain tourism in summer has become a priority. It is an ideal setting for hiking and fitness walking, but also for more unusual activities such as summer tobogganing or all-terrain scooters.

Not to mention appealing local activities such as meeting local producers or artisans. Some destinations also offer a rich cultural and historical heritage.

With so many assets, it is easy to see why the mountains are attracting more and more vacationers in summer!

HOW TO OPTIMIZE ACCOMMODATION BOOKINGS?

While accommodation bookings fill up quickly during the winter sports season, this is not always the case in summer.

Don’t hesitate to highlight your strengths for the summer season: peace and quiet, wellness activities (spa, hammam…) or your restaurant.

At Reservit, we also offer our 3-in-1 solution. This solution includes:

a hotel management tool
an integrated booking engine
a Channel Manager

The integrated booking engine lets your guests book their room directly from your website and pay online. You can also offer them exclusive deals.

The Channel Manager is another tool that connects you to all your distributors in just a few clicks, so you can manage your room rates and availability day to day.

WHY FOCUS ON SOCIAL MEDIA?

If you own a property or a restaurant in the mountains, we recommend using your social media to promote your business.

Don’t hesitate to let your followers know a few weeks before the summer season that you will be open at this time of year. Instagram and Facebook offer certain features that let you offer booking directly from your profile.

If you have a mountain-top restaurant, it is a real asset during the summer season. Don’t hesitate to post photos of the view from your restaurant: there is no doubt you will make people want to come and eat at your place!

WELLNESS TOURISM, A REAL ASSET FOR MOUNTAIN DESTINATIONS

We have already discussed this trend on our blog several times in recent months. Wellness tourism is increasingly popular. The need to let go, to reconnect, to feel less stressed… With its pure air, wide-open spaces and thermal spa facilities, the mountains are the dream destination for vacationers looking for well-being.

If you own a hotel with a pool, spa, hammam or massage service, showcase it even more at this time of year. You can also partner with beauty institutes or thermal spa centres near your property to offer a wellness option to your guests.