Digital Tourism Trends in 2023

Covid has certainly changed the heart of tourism. After a period of soul-searching, the rise of new digital professions and the constant evolution of technology, the world of travel is adapting too. Discover the new digital tourism trends in 2023.

Trend No. 1: The evolution of technology in tourism

Technology makes it possible to reinvent yourself and set new goals. We have seen the number of apps increase and surprising innovations appear on the market. For 2023, 3 trends should be taken into account in tourism.

1 Biometric payment

A trend that has been established in the USA for years and is beginning to develop in France. In many restaurants and shops, you can now pay with your phone, notably thanks to Google Pay or Apple Pay.

For 2023, it goes even further! Biometrics in airports would be a plus. Already used to identify travel documents, the goal is for it to work for checking in, dropping off luggage or even buying extras on board the plane. This would make purchasing easier for the buyer.

2 The emergence of the metaverse

For several years now, augmented reality has been trying to break through. What’s at stake for tourism? Cultural visits within everyone’s reach! This innovation could also make it possible to try before you buy, which would add a new selling point.

3 The rise of social media

Brands and businesses have understood the importance of social media. It is a way to connect with your target customers, inspire them, reach your goals and above all sell better.

34% of French people take inspiration from brands on Instagram to choose their next holiday destination. For your information, 1.2 billion people use this network and it is constantly growing. There is also Facebook, which has a well-established advertising model. The latest trendy network is TikTok, which reached one billion users in 2022. With its short video format, consumers are plunged straight into the action.

Brands that are present on social media, are active and have an effective social media strategy will have much more visibility, and this will show in their revenue.

Trend No. 2: a better quality of life in the spotlight

Since Covid, mental health has become a priority. With the arrival of new digital professions, new lifestyles have emerged. Companies have had to adapt to offer a certain quality of life. They have seen that this has improved efficiency and fostered creativity.

Remote work and digital nomadism

With remote work becoming widespread, many people have asked for the option of working from home, in search of a certain comfort and of being close to their loved ones.

Others prefer to become digital nomads so they can work from anywhere in the world. In this spirit, several countries have decided to introduce certain visas to make relocating easier. A study showed that warm countries are favoured, such as Spain, Malta and Croatia, and for long-haul destinations, Bali and Costa Rica.

Remote workers are looking for a simpler and more pleasant life.

Team building

Companies are also encouraging mutual support and better cohesion within teams. To this end, company trips are in fashion. Whether for a weekend or a day, bringing all employees together around activities and visits strengthens relationships, motivation and entrepreneurial spirit.

Trend No. 3: more responsible tourism for 2023

Whereas years ago the trend was to visit as many countries as possible in a minimum of time to tick off your bucket list, today the opposite is favoured. Indeed, it is slow travel (travelling for longer and focusing on one place in the country), favouring local and ethical choices, that travellers are looking for. Tourists also aspire to harmony with the place and its environment.

The sustainable dimension has become an essential component of the tourism offer.

French people will favour local tourism. Between the environment and the price of fuel, the concept of the staycation has emerged: treating yourself close to where you live.

What should you take into account in your 2023 marketing strategy? You need to work at the heart of the new tourism trends: highlighting slow travel and life experiences for more distant destinations, and staycations for those who want to rediscover their region or country. The watchword is authenticity.

Julie
Communication Manager
In partnership with Jennifer Therond